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The State of the Undervalued, Used Moto Guzzi Market...

Having been at this for some 40+ years now, I do believe that there's never been a better time to join the Moto Guzzi fraternity. Back in the day, the options available on the used market were essentially...do you want a black Eldorado, or a white Eldorado?

Obviously, Moto Guzzi has come a long way since then. The model range has expanded with multiple variants and displacements to choose from. And no doubt, after all the various company ownership changes back in Mandello, the bikes are now being built with greater integrity. Yes, they may be a bit more complicated, but modern electronics, fuel injection, etc. have made for more versatile and functional machines. And they're safer, too, with things like better brakes, etc. Turn the key and go...yee haa!

Meanwhile, with a relatively small following, used Moto Guzzis are in fact...undervalued. And the bikes, of course, are known to go the distance from a durability perspective. So it's not uncommon to see really affordable, relatively low mileage Guzzis on the market that have plenty of life left in them. Better yet, they're often accessorized to the extent that things like hard bags essentially come with them for free!

Here are couple of examples to prove the point, that I came across at Hamlin Cycles in Bethel, Connecticut the other day:

2004 Breva 750 = $2,500 (14,000 miles)
2006 Breva 1100 = $4,000 (Mistral exhaust, 16,000 miles)
2008 1200 Sport = $3,000 (new battery, new tires, Aprilia hard bags, 78,000 miles)
2009 Norge = $3,500 (new tires, Staintune Slip-on pipe, hard bags, 39,000 miles)
2014 Norge = $5,200 (new tires, hard bags, 26,000 miles)

How can you go wrong buying a bike like one of these? Particularly, if you get it from an authorized dealer? Which means that it's going to be fully serviced before it rolls out the door! At say $150 per hour Labor, think about the value that adds to the equation!!

So with the new season approaching (for those of us here in the Northeast, at least) it really is a great time to seize the opportunity to spread your Moto Guzzi wings! You won't be disappointed with an undervalued, used Guzzi.

I've never been...

Steven Rossi 

Rebirth

                                                                translated from Moto Youngtimer, Nov 2025

     Laverda, Gilera, Mondial, Benelli… are glorious Italian brands; two are currently frozen. FB Mondial resumed operations in 2015, "with Mondial," the new management commendably declares. Benelli, after experiencing alternating periods, with motorcycle production peaking from 1995 to 2004 under the leadership of Andrea Meloni, finally passed to the Qianjiang Group and is currently enjoying a particularly profitable period. Then there are other important brands: Morbidelli, winner of four World Championships, companies attributable to the Qianjiang Group; Italijet, now producing the new generation of Dragsters, including the very recent 700. In these cases, the rebirth also brings with it a rebranding, a reconstruction of the brand's identity, to find space in the new market. Then there are companies that, at least for now, have been out of business for years, such as Laverda, acquired by Aprilia in 2000 and transferred to the Piaggio Group in 2004, but never resumed production. Gilera, acquired in 1969 by the Piaggio Group, also produced scooters after abandoning the motorcycle sector in the early 1990s, starting with the Runner, ending its history in 2020.

 

     Italy is the home of mechanics, and there are many other motorcycle companies that unfortunately no longer exist. For these, no rebranding. At least for now...

2026 by Joseph Tamarkin

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